Thursday, December 13, 2007
How the web can transform philanthropy
I was just selected as runner-up for Tactical Philanthropy's one post challenge and despite my competitive nature I couldn't be happier to come in second. Did I suddenly have an awakening and discover that winning isn't everything? Of course not! My sudden comfort with second best is because the winner of the one post challenge was able to harness the power of viral marketing and received 683 comments for their blog posting compared to my 15 comments. The run away success of their post got me thinking about the power of web based networks to do good in our communities. So what nonprofits do you think do a good job harnessing the power of the internet to connect people to causes?
Subscribe to:
Post Comments (Atom)
2 comments:
Trista,
I emailed Sean, but wanted to copy you as well.
First off, THANK YOU for your post on using Results Only Work Environment (ROWE) to help change the foundation and non-profit sector.
As you might have guessed, ROWE is a very polarizing concept. People love it, and embrace it, or hate it, and are vocal about it.
We’ll support you in any way we can, would welcome the opportunity to go into more detail about how it could work in a variety of settings, not just the corporate offices of a retailer.
We get emails from churches (Why do I have to be in a church on Sunday from 9am to 10am to pray?), High school students (If I’m an A student, why do I have to sit in class?) non-profits (Shouldn’t I be paid for the “good” I do? Not the hours I spend in the office?, and all kinds of corporations (I hate my job, help?).
Long story short, I will get you a copy of Cali and Jody's book as soon as I have them (likely in early April) and make sure I reach out to you about the blog post.
We loved your revolution analogy, b/c ROWE was created at Best Buy from people buried in the the organization, and when C-level people are pitched the idea, they shoot it down.
(after the Business Week cover story ran we had half of the Fortune 500 companies call or email us)
It’s a grass roots movement, and little revolutions are going to be happening in companies, foundations and non-profits all over the world. (Germany, Scandinavia, the UK and Australia are FASCINATED with ROWE)
Thanks again for your passion, and I will be back in touch closer to the publication of WHY WORKS SUCKS AND HOW TO FIX IT in April of 2008.
In the meantime, check out Cali and Jody's blog. Lots of great info. there.
www.caliandjody.com
Yours in changing the way work works,
John
Hello,
I came across your blog, and I really like the angle you take for us future practitioners of the non-profit world. So, I put a link from your site on mine. I'm studying social marketing in graduate school.
Cheers,
SocialButterfly
Post a Comment